Resume
Experience
Bear Creek Family Dentistry / Dallas, TX (04/2024-Present)
Marketing and Event Coordinator
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Oversee and manage all social media platforms, including Facebook, Instagram, TikTok, LinkedIn, and YouTube.
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Develop and execute strategic content plans, analyze performance metrics, and optimize engagement to enhance brand presence and drive audience growth.
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Designed and created graphic assets and copy for company branding, including online visuals, email marketing newsletters, and brochures, maintaining a cohesive visual identity across all platforms.
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Strengthen partnerships with community organizations and vendors to enhance event participation, attract more patients to all 13 clinics, and boost ROI for the offices.
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Collaborated with the media team to create engaging video content for promotional campaigns across social media and digital platforms, enhancing brand visibility and audience engagement.
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Partnered with the creative team to develop and execute impactful marketing concepts, promoting company products and ensuring brand consistency.
Cima Arts Nonprofit / Dallas, TX (06/2021-Present)
Marketing Manager
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Work collaboratively with a team to create timelines and schedules, ensuring project objectives, deliverables are achieved, and events are curated meticulously.
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Idealize, design, and approve graphic designs for company branding online, email marketing newsletters, and brochures, continuing a cohesive visual design.
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Craft engaging posts for Instagram and TikTok to ensure alignment with established brand guidelines.
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Boost the brand's social media presence organically by 850% since 2019 through social media management and innovative strategies, enhancing reach and effectiveness to improve the organization's ROI.
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Execute successful paid ad campaigns on Meta (Facebook, Instagram) and LinkedIn, aligned with our marketing strategy.
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Create content creation calendars using current trends for increased engagement and retention.
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Solidified community partnerships, company sponsorships, important stakeholders, and those providing support to the organization.
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Foster relationships with external partners such as vendors, musicians, and artists, to coordinate seamless collaborations to maximize campaign impact for events.
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Analyze data analytics for social media, organic/paid campaigns, and marketing efforts to assure KPI goals are being met.
Dallas County Health and Human Services / Dallas, TX (08/2022-05/2023)
Health Educator
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Craft engaging social media posts for Instagram and news outlets to promote community programs and recruit participants, showcasing the impact and importance of our initiatives.
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Provide vital health education to Dallas County residents focusing on Chronic Disease Prevention, including diabetes prevention/management and asthma control for children. Offer these programs in both English and Spanish in collaboration with Parkland Hospital to ensure broad accessibility.
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Coordinate classes at local community centers to offer comprehensive health education, making it easier for residents to participate and benefit from our expertise.
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Actively participate in community events to engage with Dallas County residents, encouraging them to join our Chronic Disease Prevention programs and highlighting the positive changes these programs can bring to their lives.
Texas Health Resources / Arlington, TX (06/2021-07/2022)
Community Health Worker
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Successfully managed the initiative's Facebook page, significantly increasing awareness of its mission and reaching a wider audience.
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Provided critical COVID-19 vaccine information to all communities, with a focus on reaching marginalized areas. Conducted comprehensive data analysis to support the HRSA COVID-19 Grant.
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Led a team of 5 college students interning for their capstone course, guiding them through practical experience and project completion.
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Acted as a community liaison, fostering stronger connections and building trust within the communities served by the initiative.
Skills
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Bilingual in Spanish and English
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Expert in Microsoft Office, Google Workspace
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Solid expertise in Procreate, Adobe Creative Suite, Canva, & Figma
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Proficient in softwares such as Feathr, Monday.com, Sprout Social, MailChimp
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Cost management
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Data analysis
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Proficient in social networks: TikTok, Facebook, X, Instagram, LinkedIn, Threads
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Proficient in Meta Business Suite
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Brand management
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Email marketing
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Project Management
Education
University of North Texas
Bachelors of Science
2017-2021 | Denton, TX
Hubspot Academy
Digital Marketing Certificate
2024
Exhibitions
2018 - Dallas Market Center
2018 - Capriccio Art Show
2019 - XTCY Art Show
2022 - Night Fever Art Show
2023- Oh, Honey! Art Show