Cima Arts: On Air
This was an art gallery curated by Cima Arts, a Dallas-based nonprofit organization. It was created with the purpose of showcasing local artists' artwork, musicians, vendors, and celebrating the season of love. This event allowed many community relationships to flourish. It has been one of Cima Arts' largest events to date, achieved with only organic marketing efforts.
Background
For the social media campaign, I promoted the event flyer created by a commissioned graphic designer, using brand kits and references I provided. To achieve broad audience reach, I ensured the organization collaborated with well-known businesses and stakeholders in the Dallas area. This strategy provided an organic and unpaid reach without the use of hashtags. Utilizing my copywriting skills, I crafted the caption for the flyer post and made sure to post at a time when people are typically more active online. The flyer post alone garnered a total of 412 likes, without any collaborators.
Strategy
The above figures represent the organic analytics from the social media promotion of the event flyer, illustrating how we've increased the organization's online presence through engagement, reach, profile visits, and followers, while successfully meeting KPIs.
Implementation
To continue the Instagram marketing campaign, I created additional posts promoting artists who would be part of the event, fostering organic and unpaid story shares. This approach led to story shares of both this post and the initial flyer post. I leveraged my copywriting skills to craft the captions for this post and all subsequent posts in the campaign.
Results
Based on the event flyer, I created event brochures, bar menus, and badges to ensure a cohesive theme throughout the entire event.
Results
"Oh, Honey!" attracted a significant portion of the Dallas art community. I was part of the team that developed the event from concept to execution and was responsible for all direct and digital marketing efforts. To demonstrate the effectiveness of these efforts, the promotional recap videos showcased the impressive attendee count of 400+ guests, the artists' work, and the collaborative businesses involved. The high number of attendees contributed to an increase in ROI for the organization. These videos were posted on Instagram as Reels to boost engagement and contribute to the organization's consistent content stream.